February 1, 2004 — On the same day of the debut of our Minatomirai Line, our flagship store (STAR JEWELRY Motomachi) reopened after almost a year of renovation. It featured a museum space called "STAR JEWELRY the shop & museum" where you could discover our history. Our store's classical appearance perfectly matched the good old town of Motomachi. An astronomy telescope was placed on the balcony, and a pet-friendly bar faced the street. The store was jam-packed with elements that highlighted the principle of our policy "always remember your tradition of uniqueness".
In 2000, Star Jewelry proudly opened its online store, the very first online jewelry store in Japan. As a hospitality, we featured an enhanced concierge function to guide our first-time customers step-by-step through the online shopping experience.